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I have found myself facing a new series of challenges and seeking to explain
( all right, make excuses ) to those people and companies that we aren't
doing everything we have promised to do. I came across a great article by
James Dale in his stimulating book The Obvious that seems to put things into
perspective for me.
So, next time you feel like making an excuse, have a quick read of this
great advice, and you should know what to do.
No one really wants to hear about why you didn't do what you said you do
- didn't close the deal, win the contract, ship on time, make projections,
get to the meeting, return the call or email, pass inspection, lower loss
ratios, retain your client, increase the dividend, or acquire a company
instead of being acquired.
In fact, the only thing worse than not doing what you said you'd do, is
relying on excuses to rationalize what happened ... or didn't. No matter
what you say, it. ends up sounding like, "My dog ate my homework."
Excuses that don't cut it:
The unders: Under-staffed, under-financed, use stocked
The overs: Over-worked, over-leveraged, over-priced
The bads: Bad vendors, bad PR, bad boss. Bad client, bad morale, bad
debts, bad advice - tax, legal
The nos: No budget controls, no business plan, contingency plan
The changes: Competition changed, market changed, economy changed
The personals: Flat tire, broken alarm clock. lost calendar, leaky pen,
tooth/stomach/head ache
The moderns: Server crashed, computer virus. corrupted files, spyware,
spam, jammed ink jet, bad mobile service, Courier lost package, GPS/Palm
Pilot/Blackberry malfunction
None of these is a reason for coming up short.
They’re all just business facts of life. Companies are always under or
over-staffed; finances are tight, or should be in a well-run company; prices
are higher than some competitors, lower than others; expenses need to be
controlled, inventory managed, clients retained, advice re-assessed, PR
improved, and morale boosted.
Competition is a given; markets change; economies go up and down and
up again.
Modern excuses are just digital versions of old ones. My chariot driver got
lost or my GPS was wrong – same excuse, different century, both weak.
Those things can and should be addressed. Otherwise, they’re excuses for
failure – unacceptable excuses.
Real Reasons: There are no good excuses for business setbacks, but
there are reasons. They don't occur often ire only three:
Priority - Sometimes we have to make choices. You have a shortage of
goods and have to choose satisfying one client or another. Do you attend the
meeting with the boss or the one with the client? (Meet the client and the
boss should understand.) Do you cut profit to win a contract or price
realistically and lose the contract? Do you choose a family need or a
business need? (You know which ones really matter.)
2. Marketplace realities - There are instances - a few - in which
meaningful changes do affect business. Competition opts to lose money on
contracts to gain market share. The economy goes into actual recession and
everyone suffers. The government alters the business environment - interest
rates, tax rulings, or new laws. ACCC and ASIC legislation cost companies
millions filling out compliance documents to prevent fraudulent business
practices even in squeaky clean companies.
3. Disaster - death and natural catastrophe. These happen, rarely,
but they do happen. And they require no explanation.
When things go wrong, address what went wrong. candidly and swiftly. The
people who do best don't use excuses. They overcome problems.
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